Short answer: Kiwi: A proactive AI assistant you text on iMessage or WhatsApp: it keeps track of your trips, plans, bills and the people in them, texts you first when something needs doing, and books, orders or replies on any app or website once you say yes. Instinct: Personal assistant you text or call; it uses a phone and computer the way people do to handle everyday tasks.
Kiwi vs Instinct
Sourced facts only. “Unknown” means not verified yet.
Key facts side by side
| Criterion | Kiwi | Instinct |
|---|---|---|
| Type | personal agent | personal agent |
| Vendor | The Nudge L.L.C-FZ (Meydan Free Zone, Dubai, UAE); built by Aneesh Modi | Spear Street Technology (per TechCrunch) |
| Channels / category | A contact in Messages on iPhone or in WhatsApp on any phone; your phone number is your account; web account at app.heykiwi.co | Text or phone call (per instinct.com) |
| Pricing / availability | Free to use (USD 0): no subscription, trial or card to start; you pay companies directly for anything Kiwi books (per heykiwi.co, 12 Oct 2026). Product Hunt listing says free during the pilot | Free, invite-only beta (per Fortune, 30 Sep 2026) |
| Launched | 2026-10-26 | 2026-02 |
| Funding (reported) | Unknown | USD 250M Series B at USD 2.5B valuation (Aug 2026); USD 1B Series C at USD 10B valuation (Sep 2026) |
| Channels confirmed | iMessage, WhatsApp | SMS/text, Phone call |
| Verified facts | Texts you first: flight delays, a free Saturday, a parcel that needs a signature, bills due, and a morning brief of your day; Does things on any app or website when you say yes; anything that costs money or messages someone waits for your yes and shows its price first; No app to install: a contact in Messages on iPhone or WhatsApp on any phone; your number is your account, with no password; Connect Gmail or Google Calendar by asking in the chat; works with apps like Gmail, Outlook, Google Calendar, Slack, Spotify and Uber; Free to use with no subscription, trial or card to start; no ads, data never sold, no business can pay to change suggestions; Doesn't keep copies of your email and calendar; saved sign-ins are encrypted (AES-256-GCM) and never shown to the AI; Featured on Product Hunt on 26 Oct 2026, finishing #11 of the day with 110 upvotes; Operated by The Nudge L.L.C-FZ, registered in the Meydan Free Zone, Dubai; users must be 18+; terms updated 28 Oct 2026 | Interface: 'You can text or call it. It can use a phone and computer in the same way that humans do.'; Example tasks on its site: disputing a bill, sending gifts, ordering groceries, scheduling doctor's appointments, planning a getaway; Private beta launched February 2026 (Fortune, citing WSJ); invite-only beta since August 2026; Raised USD 250M Series B (Index Ventures, Benchmark) at USD 2.5B valuation; total USD 350M at the time; Raised USD 1B Series C (Sequoia, Benchmark, Coatue) at USD 10B valuation, 28 Sep 2026; Privacy concerns were raised online about broad app permissions (TechCrunch) |
| Website | https://heykiwi.co/ | https://instinct.com |
| Sources | [1] [2] [3] [4] [5] [6] | [1] [2] [3] [4] |
| Last checked | 2026-11-11 | 2026-11-11 |
Frequently asked questions
What is Kiwi?
A proactive AI assistant you text on iMessage or WhatsApp: it keeps track of your trips, plans, bills and the people in them, texts you first when something needs doing, and books, orders or replies on any app or website once you say yes.
What is Instinct?
Personal assistant you text or call; it uses a phone and computer the way people do to handle everyday tasks.
How much does Kiwi cost?
Free to use (USD 0): no subscription, trial or card to start; you pay companies directly for anything Kiwi books (per heykiwi.co, 12 Oct 2026). Product Hunt listing says free during the pilot
How much does Instinct cost?
Free, invite-only beta (per Fortune, 30 Sep 2026)
Are Kiwi and Instinct the same type of agent?
Kiwi is listed as a personal agent and Instinct as a personal agent.
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