Short answer: Sundae: A personal AI agent you text like a friend: it has its own computer, browser and memory, books tables and flights at today's prices, shops from a photo, watches prices and works in the background, and asks before it pays, sends or deletes anything. Tab: Text Tab for research, scheduling, calls, purchases; private beta
Sundae vs Tab
Sourced facts only. “Unknown” means not verified yet.
Key facts side by side
| Criterion | Sundae | Tab |
|---|---|---|
| Type | personal agent | personal agent |
| Vendor | Sundae Bar AI PLC (sundae_bar, AIM: SBAR; CEO Jill Kenney) | Unknown |
| Channels / category | Text +1 (937) 896-2734 over iMessage (iPhone, iPad, Mac), RCS on Android or WhatsApp; no app or account needed | iMessage and WhatsApp; own phone number, computer and wallet |
| Pricing / availability | Free to start in beta, no card needed, with a daily limit that resets at midnight your time; a paid plan called Plus raises the limit (price not published; text 'billing' to see it). Beta places are limited, with a waitlist | Private beta behind a waitlist |
| Launched | 2026-10-15 | 2026-10-06 |
| Funding (reported) | Built by Sundae Bar AI PLC, quoted on London's AIM market since June 2025; no separate funding for Sundae announced | Emerged from stealth at USD 300M valuation; amount not disclosed (Oct 2026) |
| Channels confirmed | iMessage, SMS/text, WhatsApp | iMessage, WhatsApp, Phone call |
| Verified facts | CEO Jill Kenney introduced Sundae as a beta personal AI assistant on 15 Oct 2026; the first 100 beta places filled almost immediately; sundae_bar announced the beta launch to the London Stock Exchange on 21 Oct 2026, citing 150 beta sign-ups almost immediately and a waitlist; Reachable over iMessage, RCS (Android) or WhatsApp at +1 (937) 896-2734, with no app to download; Each user gets their own computer with its own browser, files and memory, kept separate from everyone else's; Finds tables and flights at today's prices, shops from a photo and measurements, reads letters, sets reminders, watches prices, builds simple web pages and makes pictures, video and music; Asks before it spends money, sends anything to someone else, deletes anything or opens an account; it stops at the checkout and you type your card and passwords yourself; Free to start with a daily limit that resets at midnight; a paid Plus plan raises the limit; Built on infrastructure sundae_bar made to test nearly 7,000 AI Skill submissions in its Bittensor subnet SN121; Connecting email and calendar directly is listed as coming soon; today you sign in to sites once in Sundae's own browser | Users text Tab on iMessage or WhatsApp; it has its own phone number, computer and wallet; Emerged from stealth at a USD 300M valuation; funding amount not disclosed; Nothing is paid until the user approves the purchase (TFN) |
| Website | https://www.sundae.md/ | https://tab.bot |
| Sources | [1] [2] [3] [4] [5] | [1] [2] [3] |
| Last checked | 2026-11-11 | 2026-11-11 |
Frequently asked questions
What is Sundae?
A personal AI agent you text like a friend: it has its own computer, browser and memory, books tables and flights at today's prices, shops from a photo, watches prices and works in the background, and asks before it pays, sends or deletes anything.
What is Tab?
Text Tab for research, scheduling, calls, purchases; private beta
How much does Sundae cost?
Free to start in beta, no card needed, with a daily limit that resets at midnight your time; a paid plan called Plus raises the limit (price not published; text 'billing' to see it). Beta places are limited, with a waitlist
How much does Tab cost?
Private beta behind a waitlist
Are Sundae and Tab the same type of agent?
Sundae is listed as a personal agent and Tab as a personal agent.
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