Short answer: Dazzle is a personal AI agent. Marissa Mayer's photo-first personal assistant: it learns your taste, interests and important people from your camera roll and turns new photos and screenshots into tasks it can get done, buy, fix or plan.
Dazzle
Key facts
| Website | https://dazzle.ai/ |
|---|---|
| Vendor | Dazzle AI, Inc. (Palo Alto; founder and CEO Marissa Mayer) |
| Channels / category | iPhone app (iOS 26 or later), iMessage and text, web at dazzle.ai, plus an MCP for Claude, Codex and OpenClaw |
| Pricing / availability | Free iPhone app; you download it to request an invite (App Store). Free for now; transaction fees or a subscription may come later (Mayer on CNBC, 29 Sep 2026) |
| Launched | 2026-09-29 |
| Funding (reported) | USD 8M seed round (December 2025, per TechCrunch) |
| Channels confirmed | Mobile appiMessageSMS/textWeb |
| From the site (verbatim) | Not available |
| Sources | [1] [2] [3] [4] [5] [6] [7] |
| Last checked | 2026-11-11 |
What can Dazzle do?
- Launched 29 Sep 2026 as an AI assistant that learns from your photos to become more personalised and proactive source
- 'Get It Done' reads new photos and screenshots and suggests what to buy, fix, add to the calendar or remember; 'Ideas' suggests restaurants, concerts and trips from past photos source
- Available in an iPhone app, by iMessage and text, and on the web; an MCP brings its photo intelligence into Claude, Codex and OpenClaw source
- You can share your full photo library, selected photos or none; photos that might be sensitive are excluded automatically source
- Acts on your behalf with its own accounts and tools rather than logging in as you or asking for credential-level access source
- Private data is not used to train public AI models, sold or used for third-party ads; it is encrypted in transit and at rest source
- Mayer says Dazzle asks permission before any action and does not delete or send photos from your camera roll source
- Free iPhone app for iOS 26 or later, 18+, by Dazzle AI, Inc.; download it to request an invite; rated 5.0 from 59 ratings on the US App Store as of 26 Oct 2026 source
- Version 1.6 (18 Oct 2026) added Link wallet checkout and iOS 27 refinements; a later update lets you follow along as Dazzle shops, books and fills things out source
- Free for now; Mayer said transaction fees or a subscription may come later source
- Raised an USD 8M seed round in December 2025 source
- Profiled by The New York Times on 25 Oct 2026; the Palo Alto team has 10 engineers source
Frequently asked questions
What is Dazzle?
Marissa Mayer's photo-first personal assistant: it learns your taste, interests and important people from your camera roll and turns new photos and screenshots into tasks it can get done, buy, fix or plan.
How much does Dazzle cost?
Free iPhone app; you download it to request an invite (App Store). Free for now; transaction fees or a subscription may come later (Mayer on CNBC, 29 Sep 2026)
Compare Dazzle
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