Short answer: Dazzle: Marissa Mayer's photo-first personal assistant: it learns your taste, interests and important people from your camera roll and turns new photos and screenshots into tasks it can get done, buy, fix or plan. Poke: Proactive assistant on iMessage, WhatsApp, Telegram with many integrations
Dazzle vs Poke
Sourced facts only. “Unknown” means not verified yet.
Key facts side by side
| Criterion | Dazzle | Poke |
|---|---|---|
| Type | personal agent | personal agent |
| Vendor | Dazzle AI, Inc. (Palo Alto; founder and CEO Marissa Mayer) | The Interaction Company of California |
| Channels / category | iPhone app (iOS 26 or later), iMessage and text, web at dazzle.ai, plus an MCP for Claude, Codex and OpenClaw | Apple Messages, WhatsApp, Telegram and more |
| Pricing / availability | Free iPhone app; you download it to request an invite (App Store). Free for now; transaction fees or a subscription may come later (Mayer on CNBC, 29 Sep 2026) | Free USD 0; Pro USD 19/month; higher Ultra tier (per poke.com) |
| Launched | 2026-09-29 | 2025-09-08 |
| Funding (reported) | USD 8M seed round (December 2025, per TechCrunch) | USD 15M seed (2025) + USD 10M at USD 300M post-money (TechCrunch, Apr 2026); acquired by Cognition, Jul 2026 (PitchBook) |
| Channels confirmed | Mobile app, iMessage, SMS/text, Web | iMessage, WhatsApp, Telegram |
| Verified facts | Launched 29 Sep 2026 as an AI assistant that learns from your photos to become more personalised and proactive; 'Get It Done' reads new photos and screenshots and suggests what to buy, fix, add to the calendar or remember; 'Ideas' suggests restaurants, concerts and trips from past photos; Available in an iPhone app, by iMessage and text, and on the web; an MCP brings its photo intelligence into Claude, Codex and OpenClaw; You can share your full photo library, selected photos or none; photos that might be sensitive are excluded automatically; Acts on your behalf with its own accounts and tools rather than logging in as you or asking for credential-level access; Private data is not used to train public AI models, sold or used for third-party ads; it is encrypted in transit and at rest; Mayer says Dazzle asks permission before any action and does not delete or send photos from your camera roll; Free iPhone app for iOS 26 or later, 18+, by Dazzle AI, Inc.; download it to request an invite; rated 5.0 from 59 ratings on the US App Store as of 26 Oct 2026; Version 1.6 (18 Oct 2026) added Link wallet checkout and iOS 27 refinements; a later update lets you follow along as Dazzle shops, books and fills things out; Free for now; Mayer said transaction fees or a subscription may come later; Raised an USD 8M seed round in December 2025; Profiled by The New York Times on 25 Oct 2026; the Palo Alto team has 10 engineers | Proactive assistant on Apple Messages, WhatsApp, Telegram and more (its site); Plans: Free (USD 0) and Pro (USD 19/month) with frontier models and background automations; Added USD 10M on top of a USD 15M seed; valued at USD 300M post-money; Acquired by Cognition on 24 Jul 2026 (PitchBook profile) |
| Website | https://dazzle.ai/ | https://poke.com |
| Sources | [1] [2] [3] [4] [5] [6] [7] | [1] [2] [3] |
| Last checked | 2026-11-11 | 2026-11-11 |
Frequently asked questions
What is Dazzle?
Marissa Mayer's photo-first personal assistant: it learns your taste, interests and important people from your camera roll and turns new photos and screenshots into tasks it can get done, buy, fix or plan.
What is Poke?
Proactive assistant on iMessage, WhatsApp, Telegram with many integrations
How much does Dazzle cost?
Free iPhone app; you download it to request an invite (App Store). Free for now; transaction fees or a subscription may come later (Mayer on CNBC, 29 Sep 2026)
How much does Poke cost?
Free USD 0; Pro USD 19/month; higher Ultra tier (per poke.com)
Are Dazzle and Poke the same type of agent?
Dazzle is listed as a personal agent and Poke as a personal agent.
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