Short answer: Eney is a proactive AI assistant from MacPaw that launched on 15 October 2026 for Mac and iPhone. It notices what needs attention across your apps, files and calendar, prepares the next step and asks before it acts. It is free to try for 14 days with 10,000 AI credits; paid plans start at USD 14.99 a month.

By Agent Playbox Editorial · Published · Updated

Eney AI assistant: MacPaw's proactive helper for Mac

Key facts

What did MacPaw launch on 15 October 2026?

On 15 October 2026 MacPaw, the company behind CleanMyMac and Setapp, launched Eney, a proactive AI assistant that lives on Mac and iPhone (MacPaw press release; PR Newswire). Instead of waiting in a browser tab, Eney reads the context of the machine itself: the apps you work across, the files on your disk and the meetings on your calendar.

MacPaw sums up the design in three words: proactive, never autonomous. Eney spots what needs attention, prepares the next step and puts it in front of you for approval. Founder and CEO Oleksandr Kosovan calls it “not a chatbot, but a careful colleague” (press release). According to 9to5Mac, the idea goes back to 2019, when it started as a way to drive CleanMyMac with natural-language commands.

What can Eney do on your Mac?

Help before you ask

Copy some text and Eney offers a next step, such as a summary, a currency or time-zone conversion or a translation. It reminds you before calls. Eney Wand (Option-W) lets you drag over anything on screen to translate it in place, turn a date into a calendar event, copy text out of an image or blur details before sharing. Double-tap Option to talk or type from anywhere, in eight languages including English, German, Spanish, French and Ukrainian (MacPaw).

Meetings, writing and Mac care

When a call starts in any app, Eney offers to transcribe it with no bot in the call, then drafts notes, tasks, a recap and a follow-up invite for you to send. Eney Spell checks wording in Mail, Slack, Notes or the browser. Ready-made workflows such as Morning Brief, Plan My Day and Weekly Review run on demand or on a schedule. In MacPaw tradition it also watches disk space, memory pressure and crashing apps, keeps Downloads tidy and suggests fixes, with nothing moved until you confirm.

Connected apps and memory

Eney works with Apple Mail, Calendar and Reminders out of the box and connects to Gmail, Google Calendar, Google Drive, Slack, Notion, Jira, Linear and more, with new connectors added regularly. It is the first product on MacPaw’s own AI stack, built around Mnemos, a memory layer that remembers what matters, updates facts you correct and shows when an answer draws on memory. 9to5Mac adds that Eney can already import ChatGPT archives.

How much does Eney cost and where can you get it?

Eney is available now for Mac at eney.ai and through Setapp, and for iPhone on the App Store. Every new user gets a 14-day free trial with 10,000 AI credits. After that, the official pricing lists three monthly AI credit plans: Starter at USD 14.99 (10,000 credits), Boost at USD 29.99 (25,000) and Power at USD 49.99 (50,000). Unused credits do not roll over. 9to5Mac quoted different credit amounts for Boost and Power; we use the figures on eney.ai.

You sign in with a Setapp account, but a paid Setapp membership is not required. The Mac app needs macOS 15 or later; TechRepublic specifies Apple-silicon Macs. Country availability was not stated in the sources we checked, and no Eney-specific funding was disclosed.

How does Eney keep you in control?

Approval is the default. Eney asks before it sends a message, changes an event or moves a file, and you decide how much it may do on its own. MacPaw’s own research (US Mac users, July–August 2026) found 81% had used an AI tool in the previous three months and 39% said AI was embedded in how they work; Eney is designed to help close that gap with trust built in.

The Eney privacy notice is unusually detailed. Requests are processed in the cloud by default through providers such as OpenAI, Anthropic and Google, with training on that data switched off in MacPaw’s provider accounts. Memories and meeting notes are stored on your device, and read-only actions such as searching your Mac run locally. 9to5Mac reports that MacPaw is working with Liquid AI on custom models optimised for Apple hardware, which points to more on-device work over time.

What does Eney mean for everyday Mac users and teams?

For freelancers, assistants, managers and anyone juggling a busy day, Eney turns routine Mac chores into one-tap approvals. Good first jobs are a morning briefing, meeting notes and follow-ups, file organisation and appointment reminder prep.

For small teams, the connectors to Slack, Notion, Jira and Linear mean one assistant can prepare recaps and next steps across the tools people already use. Start with recurring, low-stakes tasks during the trial, watch how many credits they use, then widen what Eney may do as it proves itself.

How does Eney compare with Underdog and Hark Pro?

Underdog also targets the Mac, but runs its AI fully on your device, is free, and is invite-only on Mac. Eney is generally available, uses cloud models by default and is paid after the trial, with deep Mac integration such as Wand and system care. See Eney vs Underdog.

Hark Pro is a free mobile and web assistant with its own cloud computer for working on websites. Eney lives on your Mac and iPhone and works with your local apps and files. Side by side: Eney vs Hark Pro. For the wider market, see the personal agents table and our best personal AI agents 2026 guide.

What should you watch next from Eney?

Watch for new connectors, which MacPaw says arrive regularly, more of Mnemos reaching Eney, deeper ties to Setapp apps, and how much work shifts to on-device models built with Liquid AI. MacPaw describes Eney as the start of a universal interface for how you work on your Mac.

We will update the Eney profile and comparisons as eney.ai and coverage evolve.

Timeline: how did we get here?

Agent snapshot: what do we know so far?

Facts below come from the agent profiles in our directory, each linked to its source.

Eney at a glance

Full Eney profile

Underdog at a glance

Full Underdog profile

Hark Pro at a glance

Full Hark Pro profile

Related comparisons and guides

Agents in this story

Eney

personal agent

Proactive AI assistant for Mac and iPhone that spots what needs attention across your apps, files and calendar, prepares the next step and asks before it acts.

Underdog

personal agent

100% local personal AI for email, calendar, meeting notes, dictation and errands — runs on your device, not in the cloud.

Hark Pro

personal agent

Personal AI 'operating system for your life' with its own cloud computer (Handoff), proactive Action Buttons and Panels; free with paid usage tiers.

Frequently asked questions

What is Eney?

A proactive AI assistant from MacPaw for Mac and iPhone, launched on 15 October 2026. It understands your apps, files and calendar, prepares the next step and asks before it acts.

How much does Eney cost?

It is free for 14 days with 10,000 AI credits. Then Starter costs USD 14.99, Boost USD 29.99 and Power USD 49.99 per month (eney.ai). Unused credits do not roll over.

Do I need a Setapp membership?

No. The Mac app is distributed through Setapp and you sign in with a Setapp account, but a paid membership is not required (MacPaw).

Does Eney act without asking?

By default it asks before sending a message, changing an event or moving a file. You decide how much it may do on its own.

Which Macs does Eney support?

macOS 15 or later (MacPaw); TechRepublic specifies Apple-silicon Macs. An iPhone app is on the App Store.

Sources

Updated